Slow websites lose visitors. Studies consistently show that a 1-second delay in page load time can reduce conversions by up to 7%. And more often than not, images are the biggest culprit. Here are the five most common image mistakes that slow websites down — and exactly how to fix each one. 1. Using PNG
Images are getting smarter. First there was JPG, then PNG, then WebP — and now AVIF is emerging as the most impressive image format yet. Here’s why it matters and what you need to know. What is AVIF? AVIF (AV1 Image File Format) is based on the AV1 video codec, developed by the Alliance for
If you’ve been paying attention to web performance, you’ve probably come across the term WebP. It’s the format Google created to make images on the web faster and smaller — and it’s now supported by every major browser. Here’s everything you need to know. What is WebP? WebP is a modern image format developed by
If you’ve ever saved an image and wondered whether to pick PNG or JPG, you’re not alone. These two formats dominate the web, and choosing the wrong one can mean bloated file sizes or images that look worse than they should. What is JPG (JPEG)? JPG — short for JPEG (Joint Photographic Experts Group) —